Saturday 30 August 2008

What adverts reveal about society

Results are up for Coll and I was 33rd overall, or 6th female. About half way through the field, in other words, which is around my usual placing. Quite happy with that.

So, I was watching Top Gear last night. I think I've blogged before about Top Gear and how great it is, despite the fact that I know and care little about cars. In fact, the whole of Dave channel's output appeals to me and most of my pals. Which, considering it claims men aged 20-40 as their target demographic, says something about how they've misconceived what appeals to women aged 20-40. Or maybe something about me and my female friends. Who knows.

Anyway, I love Top Gear. It's great. But it's sponsored by Halfords, who have these little spots before and after the ads. And these spots enrage me. They really do. At first they just irritated me, but by last night I was about ready to stop watching Top Gear (which is, as we have established, great) just because of these enraging spots.

The problem is, they're just blatantly sexist and lazy in their stereotyping. I mean, I know these are just little sponsor bites and not full blown ads, but you think they would have put in some measure of creative thought. Even allowing for the target demographic.

Individually, they're just enough to mildly piss me off, but en masse they just add to the depressing drip drip drip of tiny assumptions made every day based on sex that all then add up together to contribute to nasty big assumptions that ruin women's lives. Possibly without them even noticing (which is even more depressing). In a typical spot, for example, a woman goes to Halfords to get her baby's car seat fitted. Not too bad. Then another women gets her ipod fitted up to the car stereo and indulges in a little flirty banter with the bloke over her taste in music. Slightly nausea-inducing. Then a bloke gets a new roof box fitted and shares an 'all blokes together' moment with the Halfords man relating to how much stuff his wife takes on holiday. That's enough! I'm enraged!

I think what really really annoys me about this last one is that it is too true to life - I've heard exactly that sort of conversation take place so many times.

Did I ever tell you about the time I took my shoes to be reheeled and was just in time to hear the Timpson's guy finish a conversation with his wife on his mobile? The guy hung up, turned to me, and said "All women should have their tongues cut out at birth."

Since I'm fond of my tongue, I asked to be served by someone else.

On the plus side (slightly) I also saw an ad last night that really made me sit up and think. It was for Huggies - the nappies. Nappies adverts are in the same category as those for oven cleaner and tampons and washing powder in that they are without exception boring, formulaic and almost impossible to tell the difference between. I mean, it's impossible to tell the difference between two ads for different oven cleaners. You can tell the difference between a tampon ad and an oven cleaner ad (just). They are also all products aimed largely at women.

So I was astounded by this Huggies ad, which featured a bloke carrying a baby into a hotel room. A rather retro hotel room at that - none of the unbelievably white shiny surroundings usually associated with these ads. Then the bloke goes to change the kid's nappy, laying him on a nappy mat on the bed - yes! A nappy mat! Not a basket full of feathers or a lawn covered in puppies or some other equally unbelievable surface. This ad was going for reality, big time.

And - this is the good bit - as soon as the guy pulls the nappy off a little bit, the baby sends pee shooting everywhere - all over the hotel room, up to the ceiling. It's exaggerated, of course, with the point being that Huggies are great at stopping leaks. But it's not that exaggerated. Babies do pee all over the place. So here was an advert that:

a) acknowledged that men sometimes change nappies;
b) acknowledged that sometimes nappy changing takes place outside of pristine home surroundings;
c) acknowledged that nappies are messy and babies pee everywhere.

Wow. I couldn't decide if I should be excited that society had taken the great leap forward into commissioning such a revolutionary advert or depressed (again) that it should come as such a surprise, in 2008, to come come across a product that acknowledges reality.

Who knows?

Monday 25 August 2008

Coll half marathon

Got back from Coll last night after a great trip. We drove to Oban on Friday night, stayed in the van and got the 7am ferry. Colin and Helen accompanied us and were of good cheer. I was knackered after the night in the van and the previous night having been spent getting up to let Dougal out as he was whinging for a poo and then cleaning up after him as he ate a frog and spat foam everywhere. But we were cheered by the sight of Seonaid and the boys and hurried to the Community Hall to sign in.

The race began at 3pm - a great atmosphere and very friendly. There were about 70 people doing the half, and they set off at a hell of a pace. We quickly became strung out along the route and I settled behind a woman pushing a pushchair (yes, really - she was speedy!) and a woman in a turquoise top. Al stuck with me for three miles, annoying me by constantly asking about our pace. I think if you want to know your pace when you run you should make your own measurement arrangements! Luckily after mile 3 he dropped back. I was starting to enjoy myself on the undulating hills - just up and down enough to maintain interest. The head wind was a bit off putting but at least it was cool and I consoled myself with the thought that Alex had said it was all downhill and with the wind behind you for the second half.

The miles were also speeding by, and I suspected (rightly as it turned out) that they were measured short - there was no way I was doing sub-eight minute miles. At half way there was a mile off road on a compacted path through sand dunes, and as I emerged from this I realised that Alex had been lying and there was a good deal more undulation to go. With tired legs it seemed less interesting, and it also started to rain. Just past Seonaid's water stop the rain set in proper and the wind came round again to be head on. The last three miles were a real slog, with mile 12 being all uphill and into the wind. Al had disappeared from behind me but a woman in a pink top crept up! I was damned if I was going to let a place slip, so put on a spurt and distanced myself from her, managing to overtake Turquoise Woman in the process. But Turquoise deservedly regained her place on the last hill, where it was all I could do not to walk.

Finally the line appeared and I clocked under 1 hour 57: better than I expected at the start, though not as good as I might have hoped at around mile 6! Averages a fraction under nine minute miles, so that's not bad considering the lack of training. The best thing was the friendly atmosphere, encouraging water stops and great scenery. Al and Ailsa appeared within a few minutes and we headed back to the house for much needed warm showers and food. Helen had finished her 10k in under and hour, while Colin had achieved an annoyingly speedy 5th (I think) place.

Great ceilidh in the hall that night, though we weren't really up for much dancing. I did, however, allow Archie to take me on a turn around the floor. (Archie was loving having Helen around and she spent much of the weekend in Archie World. Al too, at one point, acknowledged that the van may indeed be a spaceship, Dougal's tether a dinosaur snare and Dougal's collar his magic dinosaur-shape-shifting-device.)

Al is much taken with Coll, especially given it is less touristy and a closer community than Tiree, where he's been before. He is already planning return trips and asking me when I can get a job there. Dougal, too, had a good time with beach walks and, in labradoodle Tally, he finally found a dog willing to play with him. They spent a good hour on Saturday chasing after each other.

Sunday was spent pottering around the island: we'd hoped for a surf but made do with driving Norman off road. No results for the race posted yet, but I hope to have made it in the top ten women. If not, then there's always next year!

Wednesday 20 August 2008

Things to do when I retire

I have been crap at keeping this blog anywhere near up to date since getting the new job...mostly because work doesn't allow access to blogspot and the last thing I want to do having escaped from the computer terminal at the end of a working day is to sit down at one again at home.

I think blogging may have to be added to my 'things to do when I retire' list. It's only a mental list, although, actually, I'm about to type it up so it will be made flesh: pixelled into life.

Ahem:

List of Things to Do When I Retire
  1. Blog more.
  2. Play musical instruments/sing.
  3. Join posh exclusive health club and spend my days in the jacuzzi gossiping with Cheeseboarders while being served herbal tea by buff young personal trainers.
That's it so far, but I'm already looking forward to retirement mightily.

Did my longest run on Sunday, about 9.5 miles. The first 4 miles were with Dougal, and then I did a second, longer loop after dropping him back home. He is still loving it. I hated the tough hill I set myself at the beginning of loop 2, which forced me to walk for a minute, but the rest was fine. Not really sure of distances so it's hard to say how fast I was going. Who knows how Coll will be on the back of this rather erratic training, especially as Ailsa is now scaring me with mentions of possible hilliness. Ah well.

Now Dougal and AL are just back from Aviemore and I must desist on the blogging front to greet them properly. Dougal has definitely grown - he used to fit on my lap while I typed but is now getting mightily in the way of the keyboard and also investigating the desk for crumbs and - AARGH! LICKING ME IN THE MOUTH WITH DOG FOOD BREATH!

Yuch. Time to go.

Wednesday 13 August 2008

Walking and running

After finally taking the decision to enter the Coll half marathon, I decided I had better do some training. Having done bugger all since the couple of three mile jogs back in June, the prospect of 13.1 miles was daunting. I decided that, with five weeks to go, I'd try and cover a hundred miles in preparation.

Then I realised that it was a week earlier than I thought and I would be away walking the West Highland Way for a week, giving me three weeks prep time. So I decided to just do what I could.

I started with a few gym sessions, finding it pathetically hard to maintain 6 mph. Shortly before leaving Dougal with my generously dog sitting parents I did a three and a half mile circuit of Gartmorn Dam, bringing my total mileage up to 23.5 miles. Then came the walk, which was not as tough as I had expected in an up and down type way but still covered a lot of ground. My muscles, I have to say, barely complained at all. But the way runs along old drovers roads, well cobbled in the time and with a severe camber, which left me with rather sore feet from the hard pounding. Worth it for the scenery though.


Altogether we covered 75 miles in five days, but I couldn't count it as training: bitter experience has taught me that walking fit is not the same as running fit. So after an all too brief reunion with my parents (and tales of naughty but cute doggy antics) it was back to work.


I did six miles round Gartmorn on Friday in 55 minutes, pausing only to challenge the ned kid who tried to trip me up to a race (he lost, but then, he was about eight and overweight). Then in a rare burst of sunshine, we headed down to Yellowcraigs beach on Sunday. While Al and mate Pete went fishing I headed off down the John Muir path. I'd last covered bits of this coastal route on a long training run pre-marathon, taking it from Leith to Cockenzie and back. I now picked it up at Yellowcraigs and ran the four miles in to North Berwick and out the other side and back, making it eight miles. Was pretty pleased with this, my longest run so far, and with a few small hills to keep my interest. Also lots of gorgeous houses overlooking the golf course to the sea. Mostly tarmac, but some grass, a patch of woodland and lots and lots of boggy sections. The path skirts the golf course, which was closed due to flooding, and cuts across a ploughed field, at which point I cursed the fact that I only had my road trainers with me - they are just about dry now, three days later.


Hormones got the better of me for the beginning of this week, meaning I spent Monday night curled up in front of the tv and yesterday, by a supreme effort, managed just 5.5 miles on the treadmill. I'd been hoping for at least 6, but it was not to be. I did, however, complete a few minute bursts at 7 mph. Today I took Dougal with me on a 3.5 mile loop round Dollar. It was my first run with him and he loved it. Still very muddy out, though less so now that we have returned with most of the mud adhering to one or other of us. I let him off the lead on the off road stretches and kept him on in between - my running was faster with him on the lead because he was pulling forward at such a rate!


So now up to a total of 46.5 miles with nine days to go. Hopefully I can make it up to 70 or so, which should be respectable. As long as I get a 10-11 miler in at some point I'm happy to run the half knowing I should get round in one piece.